![Bus Line Expands Crime Follows Bus Line Expands Crime Follows](/uploads/1/2/4/7/124797300/746276121.jpg)
![Park and ride crime Park and ride crime](/uploads/1/2/4/7/124797300/698678477.jpg)
One theoretical means of reducing the number of cars on the road is to expand the use of public transportation. Such an expansion can have unintended negative effects, however, if it results in an increase in the prevalence of crime near the new transit stations or bus stops.
VersionsCreating different versions of a product is a low-risk strategy for product line extension. A software product, for example, can extend in both directions, offering versions for developers, professional users, consumers and students, with a budget version for cost-conscious consumers. Each version can have additional or reduced features compared to a core version. In the software example, the extended product line may attract users at either end of the scale who had not previously considered the brand. BrandingCreating new products with an existing brand name can increase the chance of acceptance by existing customers. However, if you are planning to introduce lower-priced line extensions, the question of branding is more difficult. Low-price products could harm your main brand if they offer lower quality.
In that scenario, it would be better to use a different brand name. If the lower-price product offers the same quality as the main brand, you can position it as an affordable version of your main brand.